EMERGE

Unilever wanted to launch a new curl-care line called Emerge for a new era of creative naturalistas.

Since every Gen-Z is known for being a culture creator, we launched the platform “What comes next starts with you”. A campaign that invites our target to feel their best and be confident with our natural hair products so they can focus on embracing their creativity in every way. Beautiful curls start with Emerge, what comes next starts with you.

Influencers: Tonina (@iamtonina) & Erica Lall (@erica_lall)

Film Director: Aya Tanimura