pronounced "Eh-lee"
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Camel Crush

 
 

CRUSH NOW

Camel Crush burst into 2018 with new packaging and robust presence across all touch points with Crush Now. For launch, a digital experience invited users to crush orbs across Camel.com to earn points and win prizes.

 
 
 
 
 
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REDESIGNED PACKS

All packs were redesigned with language on the back tapping into owning your experience with menthol.

 
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PRINT

 
 
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DIRECT MAILER

 
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DIGITAL ENGAGEMENT TACTIC

 
 
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